How can they visit your business and spend their money if they can’t even find you? Using location services, the site can track a person’s point of origin and show them businesses that are closest to them, giving them the most convenient options in order of distance. One of the most important factors of a Google search is physical location, so having yours easily accessible will help people find you. You’ll be easier to find in Google Maps searches. Here are just a few benefits of having a Google My Business listing and how it positively impacts your search engine optimization. So, when a user goes to Google to look for a business to fit their needs, you want it to be yours. This means that there are a lot of queries that consist of keywords like “near me” or including the name of the city the searcher is in. SEO Benefits of a Google My Business ListingĪccording to Moz, there are over 10 billion unique searches done every single month, with 25 percent of desktop and 50 percent of mobile searches having a local intent. In this blog, we’ll discuss all the benefits you’ll reap by doing so, so if you aren’t convinced of it yet, continue reading to learn more. We won’t sugarcoat this - if you have not claimed your Google My Business listing yet, you need to, and now. The easier it is for a searcher to find you, have their questions answered, and learn about your products and services, the easier it will be to turn them into a customer. Google My Business listings have quickly become an important part of a company’s local SEO, or how they optimize their sites to reach a local audience. When a user searches for a business, this listing will appear on the upper right-hand side of the screen, giving them an overview of the company. It contains your business’ address, phone number, website, hours of operation, ratings, and reviews, and directions to a store location if applicable. But I’ve heard of it!) Thumbing through pages in a seemingly endless directory is a thing of the past! Google My Business (GMB) is a business listing on Google that outputs your company’s information and makes it easier for customers to find you. Remember when you had to find a yellow pages book to find the numbers of local residents and businesses? (Well, I’m 23, so I don’t.
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